Whether you’re already running an e-business and looking to expand your skills, or considering starting your own e-business venture, Wiley Pathways E-Business will help you get there. Practical and up-to-date, this text will help you take an e-business from an idea to a working Web site by teaching you how to write a business plan, obtain funding, and follow applicable licenses and laws. Learn how to market your e-business by registering the best possible name and using keywords and META tags to get search engines to take notice. Learn methods of accepting customer payments for goods and services and the right method of inventory and fulfillment, and follow the safest online business practices. Wiley Pathways E-Business will help you master the skills you need to succeed in executing an online business.